Author(s): HUANG, L., BI, X., LI, Q., Institution: BEIJING SPORT UNIVERSITY, Country: CHINA, Abstract-ID: 1918

INTRODUCTION
From challenging mainstream assumptions about womens physical abilities(Saguy, 2013, 2022), to embracing fitness as a feminist alternative politics(Markula, 2003; Markula & Pringle, 2006), active critical attitudes and self-stylized fitness actions have become hallmarks of overweight women, who are identified as fat activists to resist embodied oppression. In the digital age, young plus size women take their movements to the internet. Functioned as performers, as Goffman(1959) indicates, they express their identities through body images. This study focuses on (1) What types of bodies do overweight women who exercise self-present on digital platforms? (2) What are the differences in the self-presented fitness body images of overweight women in the West and China?

METHODS
To answer the questions, Instagram, an online social media platform and social network service for photograph and video sharing with more than two billion monthly active users(Eldridge,2024), and Xiaohongshu, a popular interactive platform for life sharing in China and highly sought after by young people(Han, 2023), were selected. Using a total of 91 bilingual keywords and a two-level social network snowball sampling method (Browne, 2005; He, Zhang & Su, 2022 ), 1442(Instagram) and 1497(Xiaohongshu) pieces of posts were crawled. Using content analysis method, after stratified sampling, two coders manually coded 200 posts.

RESULTS
Three fitness body images were found, namely victorious body, confrontational body and diverse body. By losing weight and overcoming underlying diseases associated with obesity, Chinese women(56%) are more likely to show their victorious bodies, while western women(44%) see weight loss as a journey. Compared with the women on the Xiaohongshu who show their struggle against obesity stigma, the women on Instagram are more willing to talk about healthy at every size. By using plog(Xiaohognshu) and text messages(Instagram), women on both platform record the training and diet plans, showing a positive attitude through fitness.

DISCUSSION
Sophistication digital technology has given fitness overweight women the possibility to demonstrate and echo feminism online. victorious body and confrontational body are online feedbacks of the traditional performance of feminism under fat activism; while diverse bodies are the conclusion of feminism from a critical perspective, showing new characteristics of digital citizenship.