Author(s): LIU, Y., LU, W.Y., Institution: SHANGHAI UNIVERSITY OF SPORT, Country: CHINA, Abstract-ID: 157

【Introduction】
The COVID-19 pandemic has increased public awareness of the importance of physical activity for both physical and mental health,leading to a surge demand for fitness(WHO,2022).China,as a populous nation with a significant population affected by chronic diseases and physical inactivity,has placed a strong emphasis on public health management.The government has prioritized this by implementing policies promoting health through physical activities and endorsing the innovative Sports-Medicine Fusion Model.This model aims to reduce healthcare costs,improve living standards and stimulate sports consumption.This study explores a key question:How can the Chinese government effectively enhance the health status of its 1.4 billion citizens by integrating sports and healthcare resources?
【Methods】
This study combined online/offline and quantitative/qualitative research methods.
Firstly,Python software and the LDA model were utilized for topic identification and sentiment analysis, providing insights into public satisfaction regarding the current healthcare environment.Secondly,supported by the National Social Science Fund,nationwide field research was conducted into three levels:macro(government guidance), meso(sports-medical institution collaboration), micro(community service)
【Results】
Platform data reveals low public satisfaction levels with “fitness guidance organizations”and “physical health assessments”.
•Macro level:The central government has launched 2 major national strategies, "Sports Power" and "Healthy China," outlining strategic missions and long-term goals for sports-medicine fusion(Jianhui Dai,2020).Local governments have established 3 coordinating organizations, pilot institutions ,and implementation guidelines.
•Meso level:Sports and medical institutions have explored various practical models , including embedded institutional models, joint operation models, and network radiation models.Successful experiences and constraining factors have been identified.
•Micro level:Customized exercise prescription databases and fitness programs have been developed for diverse demographic groups and disease stages,incorporating elements of Western and Traditional Chinese Medicine, as well as Modern and Traditional Chinese Sports. Digital technology has facilitated data collection,integration,sharing, and utilization, supporting government decision-making, corporate development, and citizen self-health management(Roel Heijlen,2021).
【Discussion】
Sports-Medicine Fusion, as a novel model in Chinas public health management,has established an effective mechanism among the government, institutions, and communities. However,it faces several challenges,including mindset barriers, funding limitations and inadequate infrastructure.Future efforts should prioritize tackling these issues, with a focus on advancing both theoretical research and practical applications.