Author(s): JIANG, R.1, YANG, J.2, Institution: CHINA UNIVERSITY OF GEOSCIENCES (WUHAN), Country: CHINA, Abstract-ID: 463

INTRODUCTION:
Athletics sports presentations are stage-shows through combination of a series of essential elements, including broadcasting, music, video, lighting and performance, which provide a unique experience to the audience and participating athletes. Therefore, athletic sports presentations can be considered as the packaging of sports competition site, which plays avital role in promoting athletics events and spreading culture of the host place. As a segment of the sports industry, sports presentations have been gradually become a certain industrial ecology, and especially got great development after a series of a large-scale comprehensive sports events.
METHODS:
This study used literature methods to address the development history and characteristics of sports presentations in China; an expert interview method was used to conduct in-depth interviews with teachers engaged in sports presentations to clarify working processes on the field of competition in domestic track and field events. In addition, questionnaire method and other research methods (such as on-site referees and spectators) were employed to address the current situation of the sports presentations in the 2020 National Athletics Championships field. To investigate the mainstream groups of these three types of competitions on the display of the various panels for real feelings and suggestions, sorting out the status quo and the existence of the problem, it has finally been put forwarded the corresponding counter measures for the future development of the track and field events sports display.
CONCLUSIONS:
Our study found that the progress towards the concept of the event organizers, the interoperability of the organizing structure, the refinement of the related technology and the improvement of the professional quality provide the practitioners’ necessary support and guarantee for the development of the sports presentation in track and field events. However, there are loopholes in the sports presentation, such as its popularity is still low in China; the communication between sports presentation and other business sectors is insufficient; sports presentation is limited by the objective conditions such as budgets and venues.
RECOMMENDATIONS:
Considering the problems facing the development of sports presentation in China, we proposed the following suggestions: positive work attitude and high cognition are necessary; promoting talent training and setting up industry norms; strengthening the supervision of events and promoting brand building. Careful implementation of these suggestions will ultimately bring a new advancement in the current development of sports presentations in China.