Author(s): HE, W., GU, C., Institution: BEIJING SPORT UNIVERSITY, Country: CHINA, Abstract-ID: 1045

Introduction
Held every four years, the National Games is considered as the highest multi-sport events in China. In the year 2025, over 20,000 athletes competed in 34 sports and 23 mass disciplines in 15th National Games. To smoothly facilitate the formalization of Games, understanding the ways volunteers are recruited, retained and rewarded, remains multifaceted challenges. At the meantime, offering a curated experience to influence volunteers on a long-term period is also an indispensable gateway to keep activating the motivation and elevating service quality, which on the other side, favors sport event organizers as well.

Methods
We formulated the research-based strategies and onsite training programs to enhance the efficiency and effectiveness of workflow for volunteers. A thematic analysis along with several semi-structured interviews were conducted on key volunteers, squad leaders and event organizers. Typically, this case study highlighted the volunteer recruitment, role-specific training, management, and the application of service protocols across diverse event settings in Macao, China. To finalize the completeness of volunteer management, we adopted an assessing system to quantitatively measure the performance and satisfaction of volunteers.

Results
Findings show that sufficient training time, clear message convey, and comprehensive supporting systems were essential for maintaining high service quality of volunteers in the National Games. Results from assessing system revealed the persistent high satisfaction levels within the duration of Games, coming from the structured assignment of task allocation, prompt psychological and logistical support, and transfer learning at long-term time basis. Additionally, integrating proper volunteer training into a broader event coordination framework was identified as a key factor in minimizing game disruptions.

Conclusion
This research demonstrated positive volunteer intentions from well-organized management systems in large-scale sporting events. It suggests that tailored training programs addressing specific event requirements and cultural nuances significantly enhance the fulfillments of volunteering work and contribute to the successful organization of 15th National Games in China. The findings also pave the way for future advancements of volunteers in the engagement of cross-regional sport events.