ECSS Paris 2023: OP-SH06
The development of professional sports in the United States has a long history, and its management of sports agents is relatively mature and standardized, especially in terms of institutional frameworks. China's professional sports are thriving, but the sports agent industry started relatively late and still faces many challenges. Currently, the management of sports agents in China mainly focuses on regulations issued by certain sports projects and provincial/municipal authorities, lacking unified national-level institutional norms, and the content is incomplete. To promote the development of China's sports agent industry and optimize related systems, this study conducts research on the U.S. sports agent system through literature review, data collection, and analysis of American regulations such as the Sports Agent Act, the Sports Agent Liability and Trust Act, and the Uniform Athlete Agent Act, comparing and learning from their mature experiences. The research reveals that the governance of sports agents in the U.S. is diversified, with corresponding regulations from various associations and state governments; strict entry requirements, high standards for the capabilities and professional ethics of sports agents; standardized contract formats, providing agents with unified model contracts; clear delineation of rights and responsibilities, particularly regarding income caps and supervision of misconduct. Summarizing their successful and advanced experiences, and in light of China's national conditions and the development trends of professional sports, the following insights are offered for the management of sports agents in China: improving relevant legal norms, issuing a national-level Sports Agent Management Measures; establishing a Sports Agent Association; liberalizing the sports agent market to enhance their professional competence; encouraging college athletes to sign with agents; promoting the commercialization of events to increase athletes' freedom, etc.
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