ECSS Paris 2023: OP-SH05
Urban large sports parks are entrusted with a new mission in the contemporary era: to develop consumer new scenarios. The emerging formats, models, and products they offer aim to meet the evolving demands of residents for diversified, personalized, and high-quality sports consumption. Based on Clark’s Theory of Scenes, this study adopts field surveys and in-depth interviews, taking typical large urban sports parks in Shanghai, Shenzhen and Wuhan as examples, to explore the value connotation, construction mechanism and implementation path of their new consumption scenes. The results show that large urban sports parks have triple values of meeting residents' physical, psychological and social health needs, releasing sports consumption potential through a "sports +" integrated consumption closed loop, and boosting urban ecological improvement, social integration and economic development. The construction of new consumption scenes follows a progressive mechanism of "policy guidance - stakeholder collaboration - event activation - technological stimulation", forming a dynamic circular system where policy provides top-level guidance, multi-subjects co-create value, events activate space flow, and digital-intelligent technology empowers experience and management. To address practical challenges such as policy coordination and value balance, the construction of new consumption scenes should advance through four key paths: integrating long-term policy guidance with short-term stimulus, balancing social and economic values in operation, realizing the symbiosis of sports scenes and consumption ecology, and keeping a dialectical check on digital-intelligent empowerment and its negative effects. This study clarifies the internal logic of constructing new consumption scenes in large urban sports parks, providing a theoretical reference for promoting their transformation from traditional fitness spaces to composite consumption scenes and boosting the high-quality development of the sports industry.
Read CV Jiexin ChenECSS Paris 2023: OP-SH05
Introduction: As population ageing, trend-based sports, and lifestyle changes intensify, public demand for physical activity has become more diverse and individualized. The large-scale, static provision of public fitness services under the National Fitness framework is increasingly inadequate in addressing these evolving needs. Given the growing complexity of public fitness service provision, it is essential to analyze existing demand responsiveness issues in urban community-based services, explore the establishment of a demand-responsive mechanism, and propose optimization strategies. These efforts will help resolve the supply-demand tensions and contribute to the development of the National Fitness. Methods: This study employs literature review, case analysis, and field investigation. A systematic search in the CNKI database using “National Fitness” and “service demand” as article titles published from 2021 -2026 resulted in 235 and 54 articles. Additionally, case analyses were conducted on community sports in the US, UK, France and Switzerland，and interviews were conducted with over 10 experts in the field of National Fitness. Results: The findings indicate that demand responsiveness in urban community-based public fitness services is primarily constrained by three major problems. 1)At the upstream stage, channels for demand expression are limited, and methods of demand identification remain coarse and insufficiently refined. 2)At the midstream stage, mechanisms for demand integration and deliberation are underdeveloped, resulting in ineffective demand transmission. 3)At the downstream stage, responses to public demand are often delayed, and systematic evaluation of outcomes is largely absent. The study further suggests that a demand-responsive mechanism for urban community-based public fitness services can be constructed from three key dimensions. 1)Clarifying the content of responsiveness by establishing diversified and precise mechanisms for demand identification and consultation. 2)Delineating the actors of responsiveness by building a tiered implementation and response mechanism with clearly defined powers and responsibilities. 3)Emphasizing the effectiveness of responsiveness by developing a dynamic evaluation and feedback mechanism that operates throughout the entire service process. Conclusion: The study emphasizes that optimizing demand responsiveness in urban community-based public fitness services requires efforts in four key areas: 1) Improving multi-level planning to implement a demand-driven logic for community public fitness services; 2) Enhancing multi-stakeholder collaboration to streamline the governance mechanism of community public fitness services; 3) Enabling multi-stage empowerment to promote the smart transformation of the demand response process in community fitness services; 4) Strengthening the foundation of essential factors to ensure the sustainable supply of resources for community public fitness services.
Read CV sibei WangECSS Paris 2023: OP-SH05
Introduction Held every four years, the National Games is considered as the highest multi-sport events in China. In the year 2025, over 20,000 athletes competed in 34 sports and 23 mass disciplines in 15th National Games. To smoothly facilitate the formalization of Games, understanding the ways volunteers are recruited, retained and rewarded, remains multifaceted challenges. At the meantime, offering a curated experience to influence volunteers on a long-term period is also an indispensable gateway to keep activating the motivation and elevating service quality, which on the other side, favors sport event organizers as well. Methods We formulated the research-based strategies and onsite training programs to enhance the efficiency and effectiveness of workflow for volunteers. A thematic analysis along with several semi-structured interviews were conducted on key volunteers, squad leaders and event organizers. Typically, this case study highlighted the volunteer recruitment, role-specific training, management, and the application of service protocols across diverse event settings in Macao, China. To finalize the completeness of volunteer management, we adopted an assessing system to quantitatively measure the performance and satisfaction of volunteers. Results Findings show that sufficient training time, clear message convey, and comprehensive supporting systems were essential for maintaining high service quality of volunteers in the National Games. Results from assessing system revealed the persistent high satisfaction levels within the duration of Games, coming from the structured assignment of task allocation, prompt psychological and logistical support, and transfer learning at long-term time basis. Additionally, integrating proper volunteer training into a broader event coordination framework was identified as a key factor in minimizing game disruptions. Conclusion This research demonstrated positive volunteer intentions from well-organized management systems in large-scale sporting events. It suggests that tailored training programs addressing specific event requirements and cultural nuances significantly enhance the fulfillments of volunteering work and contribute to the successful organization of 15th National Games in China. The findings also pave the way for future advancements of volunteers in the engagement of cross-regional sport events.
Read CV Wanlin HeECSS Paris 2023: OP-SH05