ECSS Paris 2023: OP-SH04
Introduction Recent research has increasingly highlighted large-scale sports events, such as the Olympic Games, the FIFA World Cup, and Asian Games, as promising platforms for advancing subjective well-being (SWB) [1]. However, previous research overlooked the impact of large-scale sport events on improving subjective well-being among host residents. To address the gap, this study draws on Service-Dominant Logic [2,3] and examines how residents’ perceived authenticity of event green initiatives (AUTH) and resident-event green value congruence (GVC) influences SWB, with green value co-creation intention (VCC) serving as the mediating mechanism. Methods This study evaluated the hypothesized model within the context of 2023 Hangzhou Asian Games in China. Data were collected through a cross-sectional online survey administered through the Wenjuanxing platform to Hangzhou residents between September 23 and October 13, 2023. A total of 823 valid responses were obtained, yielding a response rate of 82.5%. The measurement items were adapted from scales established in previous studies [3,4]. The hypothesized model was tested using partial least squares structural equation modeling in SmartPLS. Results Results of the structural model show that AUTH was positive associated with VCC (β=0.30,t=3.96,p<0.01), and GVC was significantly related to VCC (β=0.46,t=5.33,p<0.01). The association between VCC and SWB was positive (β=0.41,t=5.43,p<0.01). the indirect effect of VCC was significant within the relationship between AUTH and SWB, as its 95% confidence interval (CI) excluded zero (β=0.08,t=4.50,p<0.01,95% CI=[0.05,0.12]). Similarly, the indirect effect of VCC on the association between GVC and SWB was significant (β=0.11,t=5.37,p<0.01,95% CI=[0.07,0.14]). Discussion This study extends Service-Dominant Logic application to passive residents, enriches sports event Social Leverage Theory, and provides actionable insights for organizers to design authentic, community-aligned green initiatives. Therefore, large-scale sports events as viable public health interventions can enhance sustainability and community well-being by fostering inclusive value co-creation. Reference [1] Schlegel A, Pfitzner R, Koenigstorfer J. The Impact of atmosphere in the city on subjective well-being of Rio de Janeiro residents during (vs. before) the 2014 FIFA World Cup. Journal of Sport Management. 2017;31:605–19. [2] Vargo S, Lusch R. Service-dominant logic: What it is, what it is not, what it might be. The service dominant logic of marketing: Dialog debate and directions. Journal of the Academy of Marketing Science. 2006;6:281–8. [3] Doyle J, Filo K, Thomson A, Kunkel T. Large-scale sport events and resident well-being: Examining PERMA and the Gold Coast 2018 Commonwealth Games. Journal of Sport Management. 2021;35:537–50. [4] Kolar T, Zabkar V. A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? Tourism Management. 20
Read CV Jacob WuECSS Paris 2023: OP-SH04
1 Introduction AI has been widely applied in the Olympic Movement across refereeing, performance analysis, talent scouting, event operation, spectator experience and heritage restoration. It boosts efficiency and accuracy but also brings ethical challenges conflicting with the Olympic spirit of excellence, friendship and respect. Current sports tech research overemphasizes functions while lacking systematic ethical risk analysis tied to ethical theories and sports governance, causing a disconnect between innovation, theory and governance. This study aims to systematically identify and classify AI-related ethical dilemmas, and propose targeted theoretical insights and practical paths for responsible AI adoption. 2 Method A mixed-methods approach is adopted: literature review synthesizes sports ethics, tech ethics and global governance theories to build a conceptual framework; logical deduction analyzes tensions between AI and Olympic values; case triangulation examines Olympic AI applications and IOC governance documents, cross-validating theory and practice to summarize ethical dilemmas and solutions. 3 Results AI fully penetrates Olympic scenarios, yet its logic conflicts inherently with the Olympic spirit, spawning five ethical dilemmas: data hegemony and privacy risks; algorithmic bias undermining fair competition; Olympic spirit dilution and tech alienation; weakened human autonomy and unclear responsibility; lagging governance and power imbalance. Value reconstruction requires three orientations: optimizing fair competition with algorithm transparency, protecting humanistic values with human agency prioritized, aligning AI with sustainable and inclusive Olympic goals. A four-in-one governance system (law-technology-education-governance) is proposed: enact targeted legal rules to define data usage rights, algorithmic accountability, and privacy protection standards; developing ethical AI technologies (e.g., interpretable algorithms, privacy-preserving data processing) to embed ethical principles into technological design; enhance ethical literacy among athletes, referees, event organizers, and technology developers to promote responsible AI adoption; and establish a global governance platform involving the IOC, IPC, IFs, academic institutions, and technology enterprises to jointly formulate and implement AI ethics guidelines. 4 Conclusion AI integration in the Olympic Movement balances tech innovation and humanistic values. This study constructs a dedicated analytical framework, categorizes ethical dilemmas, and puts forward a collaborative governance model for the IOC and related organizations. Future Olympics should pursue moderate tech empowerment and anti-alienation. The full-cycle framework balances instrumental and value rationality, supports a global sport-tech ethical order, and lays a foundation for relevant research in other sports events.
Read CV Runzhi LIUECSS Paris 2023: OP-SH04
Climate change represents a profound global challenge, and the collective mitigation of the climate crisis serves as a cornerstone for building a Community with a Shared Future for Mankind. Historically, the integration of environmental protection into mega-sporting events has evolved in tandem with global ecological consciousness. The Beijing 2022 Winter Olympics infused this "ice and snow spectacle" with a "green" ethos, strategically aligning sustainability with event operations to become the first carbon-neutral Olympic Games in history. Amidst growing global scrutiny, hosting sustainable events—ensuring ecological integrity without compromising the sporting mission—has become an imperative for organizers seeking institutional legitimacy and long-term socio-economic viability. This research utilizes Beijing 2022 as a case study to systematically deconstruct its environmental sustainability initiatives, evaluate their efficacy, and synthesize theoretical insights. The study posits that the necessity for environmental action in the Olympics is driven by the scale-impact paradox, where immense global influence meets significant ecological footprints. Its uniqueness lies in the synergy between Olympic values and environmental objectives: the movement’s capacity to catalyze public consciousness, the spillover effect of its demonstrative ecological solutions, and the function of the global Olympic network as a platform for social mobilization and multi-stakeholder cooperation. At the strategic level, the Beijing 2022 sustainability framework operated across four hierarchical dimensions: vision, goals, priority areas, and key actions. Practical implementation was characterized by a multi-dimensional approach, including the institutionalization of policy systems, the technological upgrading of venues, and the creation of integrated ecological competition zones. Empirical evidence suggests that the attainment of carbon neutrality and the revitalization of regional ecosystems demonstrate the fulfillment of the Organizing Committee’s environmental commitments. The findings offer a four-fold governance model: first, procedural institutionalization via planned stages; second, contextualized policy design based on baseline surveys; third, operational granularity through accountability matrices; and fourth, collaborative governance to synchronize cross-sectoral resources. Crucially, this study underscores that the "Beijing Model" provides a transformative blueprint for long-term Olympic legacy, redefining socio-ecological resilience in the sports industry. By bridging technical innovation with holistic institutional management, this research articulates a new paradigm for systemic environmental transition, accelerating the global sports sector’s evolution toward net-zero emissions, circular economy principles, and robust cross-border ecological synergy.
Read CV Yiying CHENECSS Paris 2023: OP-SH04